Payment Portal

Intuit QuickBooks

Moving over $300 million USD every day, the QuickBooks online payment portal is a crucial component of Intuit's technology platform. With two designers, three engineers, a product manager and a business analyst, I led multiple rounds of contextual inquiry, rapid explorations and usability testing on the checkout experience.

Role
Lead product designer
Platform
Desktop
Duration
3 months

Outcomes

PayPal and Venmo integration
Higher adoption of payment automation features

The Challenge

Intuit's 2022 business objectives included the integration of new transaction channels. This entailed revisiting how interface elements within the checkout portal were organized as well as leveraging analytics to uncover challenges with discoverability.

How can we provide small and medium business owners more ways to get paid?

Reflection

Introducing without interfering

Customer-facing platforms such as QuickBooks are in a constant state of evolution, resulting in frequent design changes that must be approached with care. New features should be incorporated into an experience without interrupting the completion of its most critical tasks.

Balancing education and interaction cost

Another implication of continuous refinement is the unfamiliarity of new features to even the most seasoned users. In the context of the QuickBooks checkout journey, there was a compromise to be made between preserving workflow simplicity and surfacing important information about what payment automation entails.

Want to learn more about my work with this team? Don't hesitate to get in touch↗︎